Has it really come to this?
As I was watching this video, I kept thinking: This isn't Paleo. But heck, I guess if you're willing to eat fake meat MADE OUT OF HUMAN EXCREMENT HARVESTED FROM RAW SEWAGE, I guess the addition of red dye and soy protein is the least of your worries.
Plus, I have to give the brains behind this revolting initiative, Professor Mitsyuki Ikeda, style points for: (1) brandishing a super-creepy plastic hand pointer with red nail polish, and (2) going nuts with the office labeler. (Look closely: The guy's obviously fond of the words "SHIT BURGER.")
One last thing: Is it just me, or is that poo really weird-looking?