Hello, World.

With The Biggest Loser's Bob Harper putting Jillian Michaels through a CrossFit WOD beatdown on "The Doctors" AND Reebok taking out a full-page ad featuring Rich Froning in People Magazine's "Sexiest Man Alive" issue, is this the week when our little cult suddenly enters America's mainstream consciousness?

(I kind of wish Rich Froning was wearing the new Reebok CrossFit Nano shoes instead of the nubby RealFlex, though.)

Want to bet on whether Bob Harper'll incorporate CrossFit training into The Biggest Loser next season?