Football fans: Watch for the new Reebok CrossFit commercial during the Giants-Packers NFC divisional playoff game tomorrow.
You've got to hand it to Reebok -- the company's throwing itself into its partnership with CrossFit. AdAge just ran a piece on Reebok's new marketing campaign for CrossFit, and it's full of interesting tidbits. The ones that jumped out at me:
- In April, Reebok's opening "a combined gym and store location on Fifth Avenue in New York."
- Reebok plans to "outfit shipping containers as mobile CrossFit gyms and deliver them to 50 locations around the world, as a means of encouraging people to try CrossFit."
- "The Sport of Fitness Has Arrived" campaign will be Reebok's main marketing push for 2012, [Reebok marketing VP Viktoria] Wallner said. It will also highlight other Reebok products, such as RealFlex, ZigTech and EasyTone." (EasyTone? As part of "The Sport of Fitness Has Arrived" campaign? Really?)
[Source: AdAge, CNBC]