Tuesday, July 5, 2011

The World's First Huffable Soft Drink

Are you bored with your HFCS-infused carbonated beverage? Is sucking a straw too physically strenuous for you? Have you found yourself snorting a can of Cheez Whiz for dinner on a Saturday night, wishing you could power-wash it down with a pressurized stream of sugary soda?

Well, if you're in the U.K., your dreams are about to come true.

Introducing Turbo Tango, the huffable soft drink in an aerosol-pressurized spray can!

With a retail price of £1.60 for 375ml, the product is aimed at teenage consumers.  
Britvic collaborated with a team of more than 40 developers to create what is claimed to be the world’s first plastic aerosol drink.
Simon Stewart, marketing director at Britvic said: "Teen consumers told us they found the category 'samey' and were ready for something genuinely new and different. The reaction to Turbo Tango has been amazing from consumers and customers -- we’ve certainly never had teens trying to buy a pack from us in research before."
Labelling on the cannister advise users to "Hold upright and squirt in your mouth (and nowhere else)."
What excellent advice!

My favorite quote from Mr. Stewart: "With Turbo Tango, we’ve gone one step further and come up with a world first that really is ‘soft drink meets squirty cream.'"