The bandwagon's getting crowded.
Merrell -- the maker of big, chunky, cushioned hiking and walking shoes -- is developing a line of minimalist shoes using Vibram soles:
There are six models in the range -- priced between £80 and £90 – all of which use the same Vibram sole unit with minimal support and cushioning. The theory, based on bare-foot running, is that removing cushioning and stiffening allows the foot to move more naturally and encourages forefoot striking rather than heel landing, which is only possible because of mid-sole cushioning ... It's interesting stuff and the first barefoot shoes we've seen designed for general outdoors walking rather running.(Source: Outdoors Magic)