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When trying to get our pals to give CrossFit a shot, it's easy (and fun!) for us to lapse into cult-speak and hyperbole. And I certainly get a kick out of chest-puffing, in-your-face CrossFit t-shirts as much as the next guy.
But when push comes to shove, one of the most persuasive things you can do is to show, not tell. Clean and jerk your kid onto your shoulders. Help a buddy move apartments and demonstrate how efficiently you can deadlift those boxes. Pull yourself up into a tree to rescue the neighbor's cat.
Pretty soon, they'll want to do what you can do, too.