Thursday, May 19, 2011

"P90X" Rhymes with "Really Nice Sex"

Sadly, my kindergartner is past his hardcore gangsta rap phase, and he's now groovin' to Top 40 pop (ugh). The silver lining: I got to hear a Bruno Mars song referencing P90X. Turns out he wasn't paid by Beachbody to do so -- which isn't surprising given what we've heard about the company's stinginess.
Although [Mars'] camp says he wasn't compensated for his reference to home exercise system P90X (he rhymes it with "really nice sex") in his hit "The Lazy Song," there's no question that he's getting a cut of another product mentioned on the same track: the Bruno Mars Snuggie, which you can buy for $25 on his website. The reference ("I'll be loungin' on the couch just chillin' in my Snuggie") slides seamlessly into the layabout anthem. "I'm not going to just take every dollar that's offered, it has to fit right with my brand," he says. "It has to be something I strongly believe in."
I love that there are people out there who "strongly believe" in Snuggies.